In spirit of my never ending endeavor to know absolutely everything about the fashion weeks, by religiously updating my Twitter and Instagram feeds, and social-media-stalking everybody at the event, the Gucci SS17 show completely stole my attention.
The event was completely decked out in 1970s-esque furniture. Plush walls and carpets. Everything in the room was plastered in a vibrant pink/red colour. Alessandro Michele’s creation meant that everyone in attendance was submerged into a dark, smokey bar, old Hollywood glamour was oozing out of everything from the decor.
As per usual, Michele’s shows offers an escapism which is shown from the moment you walk through the door to one of the most sought after shows in the whole of Milan Fashion Week. The clothes only emphasize this sentiment.
There is never a hint of minimalist in the designs at Gucci. The collections are always injected with texture and experimental materials. Michele is skilled in the art of picking both the beautiful and the strange from the terrain of his mind. The vast collection shows his different mental process’ of Michele, and the collection shows how he manages to pull them together in a succinct assembly that just works.
Ever aware of their established status as a high couture fashion house, delicate tulle materials are used in flowing gowns, paired with rich, natural colours that prove that the Gucci brand is as demure as ever.
Perhaps this is the most Gucci like show we have ever seen from creative director Alessandro Michele. The weird was next to the wonderful, the collection intended to tell a story ‘steeped in wonder’. The clothes display ‘wonder, phantasmagoria and unorthodoxy’. For me, that is what defines Gucci. Testing the boundaries and being experimental with clothes, while still retaining the established and high fashion name that they have earned for themselves.
In terms of the clothing, it is evident that the 1980’s influence is still a strong running theme throughout the collection. Strong and bold ruffles dominated the catwalk, paired with both coarse and more delicate materials. Despite the setting, 1980’s appear to be the ‘in’ trend for Spring Summer 2017.
Red leather, power suits and graphic tees were spotted down the catwalk. It appears masculine figures, bold colours and all of the eccentricities of the 1980’s will be welcomed back in the new season. One of my personal favourite items of the show were the extremely embellished bomber jackets, with a homage to Elton John on the back. Having the privilege of meeting the man, Michele shows his admiration of John’s music in the throw back theme running through the collection.
Despite the abundance of kooky designs, the effortless couture of Gucci was apparent. True to the brand, a lot of the inspiration was taken from Renaissance fashion. The new birth could be an indication of a changing of the brand. Being in full stride in his career, most people know what to expect from Michele’s designs. Experimental materials, inspiration from different time periods and a vast pick-‘n-mix of textures. This collection produced much of the same, and yet, millions are still drawn to it. The hats are a major talking point in this show, and the makeup gave a theatrical effect. Perhaps Michele is trying to change a long with couture fashion. His fun shows overload your senses with production. But, it is selling.
Gold embroidery hints at the medieval renaissance period. Romanticism may be combined with modern times to create a hybrid of art.
The hats were big, and the make up sometimes a bit too theatrical, but I cannot deny the youthful energy that Michele puts into his work. The excitement and escapism that run through the collections complement the Gucci brand that has built it up, while also experimenting with new designs and materials. The reference to different subcultures and times in history make the show enticing and irresistible.
As well as being experimental, the collection was daring. Big coats embroidered with the number 25 (Michele’s lucky number) and dresses with big hearts plastered on them. With awards season coming up, I cannot wait to see what Gucci we will see on the red carpet.
The promise of Gucci shows that no matter what is happening in the outside world, and how fashion is changing, you may always escape in to the art and poetic intentions. The 250,000 bead sequins surrounding the room echo the meaning of the clothes, art, no matter how kooky or subjective, may always be translated into the world. This Gucci show provided an escapism, that we all long for.
‘Contemporary is whatever your head wants it to be’